Eliminate weak opportunities before they eat your calendar. Build conviction on the ones that deserve it.
No site yet? Start from your criteria instead and we’ll help you source locations.
We publish our accuracy against real outcomes, misses included. Track record in progress; no number ships here until it's real.
The First Pass rejects them from your desk, with reasons you can defend to a client.
Every site is measured against the same playbook, so two analysts reach the same verdict, and the file explains itself six months later.
A First Pass never claims a site is good. It tells you what to do next, and why.
A drive-thru lives or dies on demand and access. A data centre lives or dies on power and connectivity. The same total-viability scoring runs underneath both; only the weighting between market and infrastructure moves, driven by what actually decides that build.
A 4,100 sq ft end-cap in Dorchester, brought in by a tenant rep. Eleven minutes, desk only. Illustrative example, placeholder data.
The playbook changes with the asset. The standard doesn't.
And every other commercial use: the playbook adapts to what you're building, not the other way around. See all solutions →
Run your First Pass. Build conviction. Close more deals.